New study details Coca-Cola’s big influence on public health organizations, conferences and events
Brian Bienkowski, Environmental Health Network
The study, published in the Public Health Nutrition Journal,
uncovered previously unknown collaborations between Coco-Cola and major health
institutions including the American Academy of Pediatrics, the Academy of
Nutrition and Dietetics, the Institute for Excellence in Pediatrics, the
Obesity Society and the American Academy of Family Physicians. It builds upon a
2020 study that showed the company helped shape the International Congress
on Physical Activity and Public Health, an international effort to promote
physical activity.
The findings, based on documents uncovered by 22 Freedom of
Information requests by the U.S. Right to Know organization, suggest that
Coca-Cola’s influence could suppress research and viewpoints unfavorable to the
company and its suite of unhealthy products, advance messaging that physical
inactivity is the key cause of obesity and bolster its image as
science-friendly.
“The effect of this industry involvement is to expose professionals to the brands and marketing of certain products, including ultra-processed foods and sugar-sweetened beverages, while also allowing the brands to build their image by affiliating with scientific and research communities,” the authors wrote.
Conflicts of interest
The study found Coca-Cola gave three types of support: funding conference
organizers, non-profit organizations or conference speakers. These
contributions gave the company perks such as proposing topics, suggesting
speakers, marketing opportunities or lunchtime seating with conference VIPs.
The study points out that some of the funding came through
third-party organizations so researchers may not know they’re sponsored by
Coca-Cola.
Researchers and events that fail to declare conflicts of
interest and clearly state their funding sources, “obscures corporate influence
over what is said and to whom it is stated” in these events and conferences,
the authors said.
Direct and indirect funding
The study looked at 239 public and private events. Coca-Cola
provided some funding, directly or indirectly, to 158 — including 98 conferences,
21 symposia, 10 lectures, 14 private meetings, one workshop, three webinars,
three seminars, three forums and three panels.
Of the 158 events partially funded by the company, Coca-Cola
gave money directly to 28 of them. Meanwhile, 70 were funded via third parties
that received Coca-Cola money and the company funded speakers for the remaining
60.
Payments for organizers ranged from $2,500 to $100,000 per
event.
The emails showed Coca-Cola would occasionally encourage
researchers favorable to its interests to also talk to the media, as well as
promoting researchers, programs and events that stressed a lack of physical
activity, instead of sugary beverages, as a major cause of obesity.
“We are concerned about several connection of funding to media
coverage,” the authors of the study wrote. “By pushing speakers towards the
media, a company’s influence over science communication may be significant, and
therefore should be fully disclosed.”
The study recommends “robust financial and conflict-of-interest disclosures for public health conferences, not only for the conference organizers, but also for speakers.”
See the full study at the Public Health Nutrition journal.
