Scientists say this is a misleading number
By Max Planck Institute for Human Development
| What counts as a food decision? Food decisions only make sense when you know the context in which they were made. Credit: Pietro Nickl |
Numbers often drive health advice. They are meant to inform, motivate, and guide behavior. But not every widely shared statistic rests on solid scientific ground. One long repeated claim says people make more than 200 food-related decisions every day without realizing it.
According to Maria Almudena Claassen, a postdoctoral fellow
at the Center for Adaptive Rationality at the Max Planck Institute for Human
Development, that figure gives a misleading impression. “This number paints a
distorted picture of how people make decisions about their food intake and how
much control they have over it,” she says.
Claassen, along with Ralph Hertwig, Director at the Max Planck Institute for Human Development, and Jutta Mata, an associate research scientist at the Institute and Professor for Health Psychology at the University of Mannheim, published research examining how this number became so influential. Their work shows how questionable measurement methods can shape public understanding of eating behavior in inaccurate ways.
The Origin of the 200 Food Decisions Claim
The widely cited estimate dates back to a 2007 study by U.S.
scientists Brian Wansink1 and Jeffery Sobal. In that study, 154 participants
were first asked to estimate how many decisions they made each day about eating
and drinking. The average response was 14.4 decisions.
Participants were then asked to break down their choices for
a typical meal into categories such as “when,” “what,” “how much,” “where,” and
“with whom.” Researchers multiplied these estimates by the number of meals,
snacks, and beverages participants said they consumed in a typical day. When
combined, this calculation produced an average of 226.7 daily decisions.
The difference between the initial estimate and the larger total, 212.3 decisions, was interpreted as evidence that most food choices are unconscious or “mindless.”









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