The many ways Big Brother is watching
On a Saturday morning, you head to the hardware store. Your neighbors’ Ring cameras film your walk to the car. Your car’s sensors, cameras and microphones record your speed, how you drive, where you’re going, who’s with you, what you say, and biological metrics such as facial expression, weight and heart rate. Your car may also collect text messages and contacts from your connected smartphone.
Meanwhile, your phone continuously senses and records your communications, info about your health, what apps you’re using, and tracks your location via cell towers, GPS satellites and Wi-Fi and Bluetooth.
As you enter the store, its surveillance cameras identify your face and track your movements through the aisles. If you then use Apple or Google Pay to make your purchase, your phone tracks what you bought and how much you paid.
All this data quickly becomes commercially available, bought and sold by data brokers. Aggregated and analyzed by artificial intelligence, the data reveals detailed, sensitive information about you that can be used to predict and manipulate your behavior, including what you buy, feel, think and do.
Companies unilaterally collect data from most of your activities. This “surveillance capitalism” is often unrelated to the services device manufacturers, apps and stores are providing you. For example, Tinder is planning to use AI to scan your entire camera roll. And despite their promises, “opting out” doesn’t actually stop companies’ data collection.
While companies can manipulate you, they cannot put you in jail. But the U.S. government can, and it now purchases massive quantities of your information from commercial data brokers. The government is able to purchase Americans’ sensitive data because the information it buys is not subject to the same restrictions as information it collects directly.
The federal government is also ramping up its abilities to directly collect data through partnerships with private tech companies. These surveillance tech partnerships are becoming entrenched, domestically and abroad, as advances in AI take surveillance to unprecedented levels.

















