The Paradox of Patience: Scientists Reveal Why We Hate To Wait
By UNIVERSITY OF TEXAS AT AUSTIN
New research delves into the complexities of impatience, showing that the need for closure influences both decision-making and the increasing distress felt as the end of a wait nears, offering insights into managing waiting experiences more effectively.
Back in 1981,
Tom Petty sang that the waiting is the hardest part. New research from The
University of Texas helps to explain why.
In two recent
papers, Annabelle Roberts, Texas McCombs assistant marketing professor,
explores the internal negotiations that happen when people feel impatient:
whether they’re standing in a long queue or awaiting an important announcement.
Both papers
examine how the desire for closure impacts impatience. The first paper looks at
how it affects decision-making — for example, choosing to complete a task now
rather than later. The second explores people’s feelings as they wait and how
the experience changes as the end of the wait draws closer.
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