Maybe AI should write your portal messages
By Columbia University's Mailman School of Public Health
Edited by Sadie Harley,
reviewed by Robert
Egan
Researchers analyzed more than 3.6 million patient portal
message threads and found that patients from historically marginalized groups
were generally less likely to receive responses from their care teams and, in
particular, were less likely to receive responses from the messages' originally
intended recipient—most often their doctor. The natural next question was
"why?"
While the content of a message was an important predictor of
care team response, it explained little of the differences by race, ethnicity,
education or insurance. Writing style—including factors such as length,
formality, sentiment and how a message opened—accounted for nearly half of
those differences.
"Patient portal messages are an increasingly central
channel for patient-clinician communication, but there are inequities in how
responsive care teams are to messages sent by patients from historically
marginalized groups," said Mitchell Tang, Ph.D., assistant professor of
health policy and management at Columbia Mailman School of Public Health.
"Our findings suggest that message writing style may be
a potential source of bias in message triage and point to possible ways to
reduce these disparities."
How triage shapes replies
Portal messaging volumes surged during the COVID-19 pandemic
and remain elevated. "Unbeknownst to many patients, these messages do not
usually go directly to their doctor's inbox," Tang said. In many health
systems, messages go through a "triage" process in which nurses,
medical assistants or other care team members review them first, determine
their urgency and complexity, and decide whether to respond themselves or
escalate them to the patient's doctor.
"In many message triage systems, nurses and medical
assistants must quickly assess messages and make judgments about their urgency,
complexity and need for escalation," Tang said. "Given those
constraints, writing style may understandably influence how messages are
perceived and prioritized."
In the cross-sectional study of 511,020 adult patients, the
researchers analyzed 3,619,390 patient medical advice request messages between
2021 and 2023.
Disparities tied to writing style
Overall, patients from historically marginalized
groups—including nonwhite patients, patients who preferred a language other
than English, patients with lower educational attainment, and Medicaid or
Medicare-Medicaid dual-eligible patients—were less likely to receive a response
from their care team and the message's originally intended clinician. Compared
with white patients, Black patients had a 3.7-percentage-point lower response
rate from the intended clinician.
Using natural language processing, the researchers analyzed
the content and writing characteristics of the messages and used statistical
analysis to determine how much those factors contributed to differences in
response among patient groups.
Writing style features accounted for 48% of the difference
in intended clinician response for Black patients relative to white patients,
35% for Hispanic patients, 60.5% for patients with only a high school education
compared with those with a college degree, and 43% for Medicaid patients
compared with commercially insured patients.
"One of the most important writing-style features was
the message's salutation," Tang said. "Simply beginning a message
with 'Dear Tang' seemed to make it much more likely that Tang would end up
responding."
A clue for fairer systems
The findings build on Tang's previous research in a 2024 study showing racial and
ethnic disparities in the triaging of patient portal messages and 2025 research examining differences associated with
insurance type and preferred language in addition to race and ethnicity.
"The results could help health systems identify
potential sources of bias in portal-message triage and develop more equitable
approaches to digital communication," Tang noted. "But they are also
a reminder to think about how communication style can influence the way we
perceive and respond to people—not only in health care, but in our everyday
lives."
Publication details
Care Team Response to Patient Portal Message Content and
Writing Style, JAMA Network Open (2026). DOI:
10.1001/jamanetworkopen.2026.30379
Journal information: JAMA Network Open
