McDonald’s would want
one to believe it cares about its employees. Recently much of the advice given
infer a disconnect between employees’ realities and the actual advice.
McDonald’s past bad advice (here and here) was great for good
old fodder. However the last advice they gave got the Wall Street watchers up
in arm.
McDonald’s McResource Line, the
website where their employees can get ‘help’, actually gave seemingly good
advice. They suggested that employees should stay away from the kinds of foods
McDonald’s sell. In fact even the picture above seems to suggest their
employees get a sandwich from Subway and salad
over a Mac and Cheese, fries, and a drink.
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| Click here to watch the video |
Is McDonald’s advice disconnect more than it
seems?
While the folks at
CNBC balked, there is a duality to the message they are not capturing.
Actually, it is a good message for the employee and potentially for the bottom
line. Every restaurant, from managers right down to employees avail themselves
to the restaurant’s food. Telling the employees that their food is unhealthy
could mitigate some of that loss and thus marginally increase profits. Not
eating junk food is really better for the employees anyway.
Unfortunately for
McDonald’s, one doubt the intent of this message was to make it on this blog
post, mass media, or anywhere else. It shows that those that lead these
companies are not necessarily the folks with the highest IQs.
McDonald’s, now you have made CNBC mad.
Wall Street is only
about making money and maximizing profits. It matters not if profit
maximization occurs at the expense of humans getting sick. If the environment
is spoiled, who cares. The big shots do not need to avail themselves of bad
food, bad air, bad roads, and lack of healthcare. They live in their own reality
and sterilized enclaves. CNBC is the propaganda arm of Wall Street. To them,
how dare McDonald’s make such a faux pas.
