The Rising Cost of Your Morning Brew
Severe weather, shifting trade policies, and a lack of support for small farmers are driving coffee prices sky high. Without urgent investment, your daily brew could become a luxury.
In January 2025, the price of coffee reached an “all-time high” for consumers in the United States; it is now poised to rise throughout the world. In May 2025, an article in Deutsche Welle stated that “the era of cheap coffee may be over.” This anticipated outcome is due to a combination of factors, including extreme weather, shrinking harvests, shifting trade policies, and rising production costs, which are straining the global supply chain. Meanwhile, the demand for coffee continues to rise.
Climate
disruptions, such as prolonged droughts followed by excessive rain, are being
seen in Vietnam and Brazil, the two largest coffee-producing countries. They are
responsible for nearly 50 percent of the world’s coffee supply, and their
losses have led to a decline in yields and an increase in prices. In November
2024, Coffee Intelligence reported that coffee prices had surged to a 47-year
high.
At the same time, farmers have had to pay more for fertilizers, transportation, and labor. All these factors have contributed to the rising retail prices. “Many producers are grappling with increased production costs due to inflation and climate-related disruptions,” explained a March 2025 article in Coffee Intelligence.
The situation is
likely to worsen owing to climate change. “Coffee plants will grow less
productive as the earth’s temperature continues to rise, and practices like
deforestation will continue to threaten the sustainability of the
industry,” stated a January 2025 article in the New York Times.
Fluctuating
Coffee Prices
Coffee is one of the world’s most widely traded commodities, second only to oil. Grown primarily in tropical regions, it is consumed across every continent.
Historically, coffee prices
have fluctuated, spiking during crop failures caused by extreme weather
conditions or political instability in major coffee-producing countries, such
as Brazil and Vietnam, and plummeting during periods of oversupply.
“The rising coffee prices are part of a larger, global challenge driven by climate change, economic pressures, and geopolitical uncertainty,” said Yannis Apostolopoulos, the CEO of the Specialty Coffee Association (SCA), in a January 2025 article in Food & Wine. Apostolopoulos added that while consumers in the United States may see fluctuations in pricing at retail establishments and cafes, the effects were being felt most “acutely by coffee producers around the world, many of whom are already vulnerable to market volatility and the effects of climate disruptions.”
According to a
2023 article in the Guardian, coffee-producing regions have been hit by a
series of extreme weather events over the past four decades. According to a
study by PLOS Climate, these will lead to “ongoing systemic shocks” in global coffee production.
Layered atop these are shifting trade policies, soaring shipping costs, and
persistent supply-chain bottlenecks. These further strain the coffee market and
threaten the livelihoods of 125
million people who depend on it.
In 2024, the rise
in prices led to a 3.8 percent decline in coffee consumption in North
America and Europe. In January 2025, retail prices for ground coffee in the
United States reached record highs, with some cases rising by 75 percent from their levels in January 2020.
“Consumers are adapting by drinking more coffee at home, with only 30 percent
of consumption happening outside the home, down from 60 percent pre-COVID-19,”
stated an April 2025 article in Future.
According to a
March 2025 report by the Food and Agriculture Organization of the United Nations (FAO),
“in December 2024, Arabica, the higher quality coffee favored in the roast and
ground coffee market, was selling at 58 percent up on a year ago, while
Robusta, used mainly for instant coffee and blending, saw a price surge of 70
percent.” These compounding pressures are shrinking profit margins for
producers and ultimately contributing to higher prices for consumers at cafes,
supermarkets, and beyond.
Grounds for
Concern
According to the
2024-2025 data provided by the Foreign Agriculture Service of the United States Department of Agriculture (USDA), Brazil
remains the largest producer of coffee globally, contributing approximately 37
percent of the world’s production, with a primary focus on Arabica beans.
Vietnam ranks second, supplying around 17 percent of the global output; it
produces mainly Robusta coffee beans. Brazil has endured historic droughts
in recent cycles, drastically reducing both flowering and harvests. “The
problem for over five years now is how the coffee regions are hot and dry,”
says Marco Antonio Jacob, a Brazilian economist, according to a 2024 article in the Global Coffee Report.
Highlighting the
extreme climatic conditions being faced by Brazil, its National Center for
Monitoring and Early Warning of Natural Disasters said in September 2024 that it was facing the “most
intense and widespread drought in history.” Simultaneously, Vietnam has
experienced periods of prolonged dryness followed by intense rainfall, which
has damaged crops and triggered production deficits.
Speaking to
the Canadian Press in 2024, Adam Pesce, president of
Reunion Coffee Roasters headquartered in Oakville, Ontario, remarked, “We’re
seeing climate change really impacting coffee prices in a major way. It is a
perfect storm sort of scenario when you have the two biggest coffee-growing
countries in the world having the same sort of challenges in the same year.
It’s never really happened before, and that’s why you see not just a pop in
prices, but the pop being sustained.”
Scientists warn
that these volatile conditions, driven by shifting climate patterns, will
continue to reduce both the yield and quality of coffee crops. A study
published in 2022 in MDPI, a publisher of peer-reviewed open-access journals,
stated that “the Intergovernmental Panel on Climate Change (IPCC) reports
indicate that climate change (CC) will reduce worldwide yields on average and
decrease coffee-suitable land by 2050.” With global demand remaining strong,
these climate disruptions are expected to keep prices elevated for the
foreseeable future.
A Casualty of
Climate Change
As extreme
weather events increasingly disrupt once-predictable growing seasons, Brazil
and Vietnam are among the countries most severely affected, according to
the Food and Agriculture Organization. Industry experts warn
that a significant portion of current coffee-growing land could become
unsuitable in the coming decades if the climate crisis isn’t addressed.
“Estimates show that 30 years from now, basically 50 percent of coffee lands as
we know them today will not be viable for coffee production anymore,” said Philipp Navratil, chief executive officer at
Nestlé Nespresso, as quoted in a 2023 Bloomberg article. A 2022 study published in PLOS One confirmed this, stating that
coffee-growing regions would be most vulnerable due to climate change, with
“negative climate impacts dominating in all main producing regions.”
The main issue is
likely to be the availability of land to ensure the production of high-quality
coffee. “Because higher-altitude coffees tend to be higher-quality coffees,
rising temperatures will force farmers up the mountainside to seek out the
cooler temperatures that specialty coffee needs. But as farmers move up the
mountainsides, there is less and less land available for coffee,” explained Alex Morgan, former chief markets officer at
Rainforest Alliance, while speaking with the Perfect Daily Grind in 2018.
The drought in Brazil in 2024—driven largely by El Niño, a natural
Pacific warming cycle intensified by climate change—has taken a lasting toll on
the country’s coffee sector. The drought was followed by sharp cold snaps and
torrential rains, further damaging key coffee-producing regions and leading to
a significant decline in annual exports, according to a 2024 report published
by Progressive Farmer. Forecasts for 2025 continue to suggest
less productive rainy seasons ahead, raising concerns about an incomplete
recovery and the heightened risk of widespread wildfires, particularly in vulnerable areas of the
Brazilian Amazon.
Coffee has become
a cornerstone of Vietnam’s agricultural economy. However, its expansion has
unfolded alongside growing climate pressures that now pose serious risks to the
industry’s long-term viability. According to the Columbia Climate School, “Coffee is a big business in
Vietnam, accounting for 3 percent of its gross domestic product and about 15
percent of its agricultural exports. But climate variability and change are
threatening the country’s coffee crops. Rising temperatures and extreme weather
have subjected Vietnamese coffee farmers to increasing uncertainties: longer
droughts, more frequent floods, and severe outbreaks of pests and diseases that
result in reduced productivity.”
According to
the Climate Impacts Tracker Asia, climate-related natural
disasters—including storms, floods, and droughts—have repeatedly disrupted
agricultural output in the central and central highlands regions, the country’s
primary coffee-growing areas, leading to reduced exports. Looking ahead, further
supply constraints remain a concern, as growers continue to grapple with
worsening climate conditions, most notably water scarcity and increasingly strained irrigation
systems.
Global
Gridlock and Trade Turbulence
Compounding these
climate-driven setbacks are economic pressures, especially shifting trade
policies, which have become significant disruptors of global supply chains,
adding layers of complexity and cost when the industry is already grappling
with climate-related challenges. Many coffee-exporting countries are vulnerable
to increased tariffs when they export their beans to major consuming markets,
such as the United
States, Europe, and Asia.
Beyond direct
costs, tariffs can lead to delays at ports owing to increased customs scrutiny,
thus further slowing the flow of goods. Additionally, changing trade agreements
and protectionist policies create uncertainty for producers and exporters,
complicating long-term planning and investment.
A major concern
is the impact on small and mid-sized coffee roasters that lack the financial
cushion of larger corporations. Higher import costs on roasted and processed
coffee reduce profit margins and limit consumer choice. Grocery retailers may
also experience price hikes for packaged ground coffee if production expenses
rise due to added import taxes.
In 2025, coffee
industry leaders raised concerns about potential disruptions from evolving
trade policies. “The added uncertainty surrounding cross-border commerce makes
it difficult for our members to plan ahead,” said Bill Murray, president and CEO of the National Coffee Association,
which represents the $343-billion U.S. coffee industry. “We urge policymakers
to consider how essential commodities like coffee are impacted.”
“The consequences
of high tariffs are cataclysmic for the industry,” said Christopher Feran, an
independent coffee consultant and founder of Aviary Coffee, as quoted
in Fresh Cup, which tells stories and promotes education about
the coffee and tea industries.
“Tariffs… don’t
just disrupt business. They dismantle trust and undo climate adaptation
efforts,” noted a blog by Ebru Coffee Co., a single-origin, sustainable
coffee producer, roaster, and retailer based in Audubon, Pennsylvania. “They
push farmers, many of whom are already on the brink, back into exploitative
systems that pay less, demand more, and care little for the land.”
From Seed to
Cup
According to
the Food and Agriculture Organization of the United Nations,
the coffee industry sustains the livelihoods of some 25 million farmers. It
creates additional employment throughout the coffee
value chain—the full range of activities and stakeholders involved in the
production, processing, distribution, and sale of coffee, from seed to cup.
For many
low-income countries, coffee exports represent a significant source of revenue,
generating foreign currency reserves that are essential for securing access to
global markets for the import of goods and services. For instance, Vietnam’s
export turnover has increased over the past five years, rising from $2.66
billion in 2020 to $5.48 billion in 2024, according to figures published
by Vietnam Briefing.
The coffee
supply chain is a complex global network that reaches from small farms
to multinational retailers. It begins with cultivation, primarily by
smallholder farmers in tropical regions such as Brazil, Vietnam, Colombia, and
Ethiopia. “Coffee is grown on 12.5 million farms around the world,
predominantly run by smallholder farmers cultivating 5 hectares [12.3 acres] or
less,” according to a 2022 global market report. After harvesting, coffee cherries are
processed—typically through either wet or dry methods—to extract the beans,
which are then dried, sorted, and often exported as green coffee.
A significant
obstacle to sustainable coffee production is the persistent financial gap that
prevents many farmers, especially smallholders, from investing in
climate-resilient practices and infrastructure. While the coffee industry
increasingly recognizes the need for sustainable farming to combat climate
change, land degradation, and biodiversity loss, funding to support this
transition remains significantly below what is needed.
Brewing a
Sustainable Future
Most of the
world’s coffee is grown by smallholder farmers who often lack access to
affordable credit, crop insurance, or long-term financing. According to the
nonprofit Borgen Project, “44 percent of the world’s smallholder
coffee farmers are currently living in poverty and 22 percent live in extreme
poverty.” These producers face high upfront costs for adopting sustainable
practices such as planting climate-resilient coffee beans, installing
water-efficient irrigation systems, or transitioning to agroforestry. Without
financial support or incentives, many farmers simply cannot afford to make
these investments, even if doing so would improve yields and resilience over
time.
Sustainable
coffee farming requires more labor, investment, and risk. However,
over the past decade, many farmers have made a shift, adopting regenerative
techniques, protecting their ecosystems, and establishing direct relationships
with ethical roasters. What was once a move toward independence and climate
resilience, however, is increasingly threatened by fluctuating trade policies,
which make direct, ethical trade more expensive and less viable.
“Current value
distribution makes coffee production economically unviable for most farming
families and the planet,” said Annette Pensel, director of the Global Coffee
Platform that “[advances] coffee sustainability and farmer prosperity.“This
challenges the ambition of the coffee industry to become sustainable.”
Global
commitments from corporations and governments to source sustainable coffee are
often not matched by tangible funding mechanisms. Bridging this financial gap
will require coordinated efforts from both the public and private
sectors—through blended financial models, fairer trade terms, carbon credit
markets, and direct investment in farming communities—to ensure that
sustainability is not just a market demand but an achievable reality for those
who grow the crop.
Empowering
Farmers, Cultivating Sustainability
Several
organizations actively support small coffee farmers in Brazil and Vietnam,
focusing on sustainability, empowerment, and market access. In Brazil,
the Global Coffee Platform (GCP) operates a country
platform that brings together brands, NGOs, cooperatives, and producers to
promote sustainable coffee production through training programs and collective
action on environmental management.
Local
cooperatives, such as the Association of Agricultural Families from Santo Antônio do
Ampere (AFASACAFÉ), empower around 150 farmers by providing processing
facilities, quality testing labs, and export opportunities, often with support
from foundations. One of them is the Hanns R. Neumann Stiftung (HRNS), a German-based nonprofit
that works directly with more than 300,000 smallholder coffee families in 18
countries.
Development
initiatives backed by institutions such as the Inter-American Development Bank and the World Bank further support smallholders by
strengthening farmer groups, enhancing climate resilience, and facilitating
fair-trade certifications that provide access to international markets.
In Vietnam,
several organizations focus on empowering coffee farmers, particularly women,
who make up 70 percent of the workforce. The International
Women’s Coffee Alliance (IWCA) Vietnam chapter offers training in soft
skills and income diversification to support women coffee producers in
enhancing their productivity and economic security.
Digital tools
developed by initiatives such as GREENCoffee
Vietnam (under the WaterWatch Foundation) have reached tens of thousands of
farmers in the Central Highlands, offering climate-smart advisories, weather
updates, and sustainable farming tips. Additionally, the Global Coffee
Platform collaborates with Vietnamese partners, such as the Vietnam Union
of Friendship Organizations, to enhance farmer training and improve quality and
incomes in key coffee-growing regions.
The International Fund for
Agricultural Development (IFAD) also invests in upland agroforestry and
market access projects targeting small-scale, ethnic minority, and women coffee
growers. The Solidaridad
Network, a Dutch NGO with roots in fair trade and sustainability, supports
sustainable coffee supply chains in both Brazil and Vietnam. Together, these
organizations offer a comprehensive blend of technical assistance, financial
support, market integration, and empowerment programs that enable small coffee
farmers to navigate the challenges of climate change, market volatility, and
social inequalities.
The Alliance of Bioversity and CIAT have
collaborated with coffee farmers to address how regenerative agriculture and diversification can
generate more stable profits for farmers in the short term, while also
contributing to the regeneration of natural processes and ecosystem services
that secure coffee production for future generations.
To truly make
sustainable coffee sourcing viable at the farm level, financial solutions must
be paired with practical, resilient farming systems. Agroforestry has emerged
as the leading strategy, gaining global momentum for sustainable coffee
farming.
Agroforestry:
The Future of Coffee Cultivation
Agroforestry
provides a comprehensive approach to addressing the numerous
challenges facing the coffee sector, particularly those related to climate
change, environmental degradation, and economic vulnerability.
“Agroforestry is
a system… [that] strategically integrates different types of trees within
coffee farms, creating a microclimate within the plantation. These
microclimates promote increased biodiversity and soil enrichment, and they
reduce erosion and water pollution, leading to increased carbon storage and
lower temperatures,” explained Earth.org.
Agroforestry equips coffee farmers with natural tools to adapt and thrive in
the face of evolving challenges, making it a promising and vital path for the
future of coffee cultivation worldwide.
Shade trees help
regulate microclimates on the farm by reducing temperature extremes and
protecting coffee plants from direct sunlight and harsh weather. This buffering
effect can mitigate the impacts of increasing heat and drought. Shade trees
also improve soil health by enhancing organic matter and reducing erosion,
which supports better water retention and nutrient cycling, critical factors
for maintaining coffee yield and quality.
Additionally,
agroforestry promotes biodiversity by providing habitat for beneficial insects,
birds, and other wildlife, which can help control pests and reduce the need for
chemical pesticides. This ecological balance supports healthier coffee plants
and a safer environment for farmers and surrounding communities.
Economically,
diversifying with trees and other crops can offer farmers additional income
streams—such as fruit, timber, or medicinal plants—helping reduce financial
risk and increase overall livelihood stability. This integrated approach not
only safeguards coffee production but also contributes to carbon sequestration,
helping mitigate global warming.
By reframing
coffee as a climate issue, we can shift conversations from consumer taste and
pricing to sustainability, resilience, and justice, highlighting the urgent
need for agroecological practices, climate adaptation funding, and fairer trade
policies that support farmers facing environmental upheaval. This narrative
encourages consumers, policymakers, and industry leaders to see coffee not as a
luxury but as a shared responsibility in the climate fight.
Kate Petty is an educator, writer, yoga teacher, and activist.
This article was produced by Earth
• Food • Life, a project of the Independent Media Institute.
“The Rising Cost of Your Morning Brew: How Climate Change Is
Brewing a Coffee Crisis” by Kate Petty is
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