Excuses
and 'indulgence effects' in consumption
Karlsruher
Institut für Technologie (KIT)
But how do consumers weigh compliance or non-compliance with such ethical standards in reality?
Not as much as they think: Researchers of Karlsruhe Institute of Technology (KIT) used an example from textile industry to demonstrate that customers unconsciously use a single ethical aspect as an excuse for a less moral behavior regarding other aspects of the same product and compared to other people. The impact of these "indulgence effects" and their significance to economy and politics are reported by the team in the journal PLOS ONE.
The
number of consumers interested in products complying with their ethical and
moral conceptions and affecting neither humans nor the environment is
increasing.
In this sense, companies are often criticized for 'green washing, as Nora Szech, Professor of Political Economy at the Institute of Economics (ECON) of KIT says: "Many companies are quite rightly accused of improving just single ethical aspects instead of acting in an integrated way."
In this sense, companies are often criticized for 'green washing, as Nora Szech, Professor of Political Economy at the Institute of Economics (ECON) of KIT says: "Many companies are quite rightly accused of improving just single ethical aspects instead of acting in an integrated way."








