Book Review: Launching Capitalism Into Space
By Sarah Scoles
Ashlee Vance’s “When the Heavens Went on Sale” chronicles the scramble among profit-seekers and idealists to create a new economy far above the Earth.
https://robrogers.com/
In the beginning of the Space Age, going to orbit — or beyond — was the province of governments. But as the 21st century began liftoff, so, too, did the commercial space industry.
Private companies now take on tasks that have historically been left to national space agencies and defense organizations, using satellites to observe Earth, facilitate communication, and transport things to and from the planet. These rocket makers, spacecraft builders, and dreamers have become an integral — if not always profitable — part of the space sector.
And it all began, writes Ashlee Vance in “When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach,” with Elon Musk’s SpaceX and its Falcon 1 rocket. The first Falcon attempted (and failed) to launch from Omelek Island in 2006.
SpaceX made the countdown without any luck two more times before finally succeeding on its fourth try, in 2008. “That machine set the action that takes place in this book in motion — and quite likely changed the course of human history,” according to Vance, a writer for Bloomberg Businessweek.
SpaceX gave people a dream to dream: that they themselves could have access to space. Musk “proved that a driven individual aided by a company full of bright, hardworking people could match, and maybe one day best, entire countries,” Vance writes.
In the years since, the private space economy has blossomed, with companies offering space internet, radar data and images from orbit, tracking of satellites and debris, and rides off the globe. In 2020, more than a thousand commercial satellites went to space, compared with just a few a decade before.












