Could
“stupid” be one of them?
By UNIVERSITY OF TECHNOLOGY SYDNEY
People’s trust in the government’s approval of a safe and
effective vaccine against COVID-19 is the
biggest driver of vaccine uptake, an Australian study has found.
Second on the list of motivations identified in the study is the
perceived effectiveness of the vaccine to protect others in the community.
The next two most common drivers of vaccine hesitancy were found
to be “free-riding,” where individuals believe they can benefit from others
taking up the vaccine without being immunized themselves, and conspiracy
beliefs about vaccination, capturing the attitudes of “anti-vaxxers.”
The study, conducted by researchers from the Centre for Business
Intelligence & Data Analytics at the University of Technology Sydney (UTS),
sampled more than 4300 respondents in Australia, New Zealand, the United
States, Canada, and the United Kingdom, and found 11 factors were enablers or
barriers to COVID-19 vaccination.
“This study offers strong insights for improving vaccination
coverage, with the challenge of implementing one of the most important
vaccination programs in human history,” said Associate Professor Paul Burke,
Deputy Director, Centre for Business Intelligence & Data Analytics at UTS
Business School.
“While the development of effective vaccine offerings is
essential, unless people are going to be vaccinated such programs will not be
successful. This study tells us the who and the why to encourage more
significant uptake.”